Monday, October 6, 2008

Animation.... biG futuRe ahEaD....

"THERE was this family which adopted a mouse as their second son, and the mouse was good friends with them all much to the consternation of the family cat... Remember the movie `Stuart Little', wherein the protagonist, a little mouse Stuart Little, enacts all the human qualities. Credit for all this goes to the animation team."

Welcome to the world of film animation - a world where reality meets imagination, where dinosaurs walk across silver screens. This is a world of special effects, unbelievable graphics and exotic technologies that mesh and converge to create unbelievable real and virtual experiences. It's a world that beckons creative minds to unleash their power; and it's calling you!

Animation is the art of conceiving an action by drawing inanimate objects or characters, which are made suitable for filming. It has lately become so high paying a profession that it will soon be matching the pay packets of software professionals. The Indian animation market, fairly "static" until a few years ago, is suddenly waking up to a host of global opportunities that promise a lot of "action" for the country's leading design specialists. North American film and television programme producers (that boast worldwide networks) are finding it viable to sub- contract animation production activities to independent studios overseas. The demand for animation production services from international animation studios is thus spurred in large part due to India's lower costs of animation production and technical manpower to meet 2-D and 3-D animation requirements.

Animation is a blend of the entertainment industry and technology. The range of jobs available for a computer animator can be mind boggling. There is hardly any industry that doesn't require or use computer animators.These days animation is used in almost all the industries from automobile, pharmaceutical, medicine, aerospace, civil, and architecture.IT companies like Tata, Reliance, Satyam, UTV, Pentasoft, Rhythm & Hues, have jumped into the fray. International animation houses like Walt Disney studios, Paprika Animation Studio, Technicolor labs, SONY are looking at tie-ups with Indian animation companies too.

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